The WTA offers providers of town and village services several opportunities to inform members about themselves. Service providers can market to towns and villages through our monthly magazine, via any number of sponsorships associated with our educational programming, in a booth at our annual convention, in the annual convention program, and on our website.
WTA also offers special marketing opportunities to our endorsed providers. We are witnessing a high level of turnover in town officials. For example, 49% of Clerks have less than five years of experience. Demographics and generational tendencies lead us to believe that this trend will continue. Not only does the endorsed provider program offer opportunities to businesses to uniquely market their products and services, but much more importantly it allows WTA to help towns by performing an intensive vetting process that can prove a time saving first step in a town’s search for a service provider. Many towns have reported how this has made their lives easier, especially the newer town officers.
The endorsed provider program includes Recommended Service Providers (RSP) and Exclusively Endorsed Providers. Think of the RSP program as an “Angie’s List” of town and village service providers. Recommended Service Providers have been vetted by the WTA, and we feel they offer quality services and products that towns would benefit from and feel confident in purchasing. There could be numerous RSPs in any one service area. It is not an exclusive endorsement. Exclusively Endorsed Providers must go through more vetting hopes and prove to WTA that they are the best in their field. When a service provider is exclusively endorsed, WTA provides unique marketing opportunities only to that one provider in their field of work.